Stantech Marketing Inc. is the brainchild of Neville Pokroy, a
lifetime marketer, who believes that small and midsize businesses
have the same marketing needs as big business, but not the resources.
In many instances this situation prevents such businesses from
doing any professional marketing, a situation that places them
in an even more precarious competitive position. Such marketing
services from Stantech in Toronto is provided without excessive
overheads, and with the flexibility to use external resources
that are "right for the job".
Stantech
will also supplement the marketing efforts of companies that have
existing resources, but could use the incremental support that
Stantech provides. In this situation, marketing consulting becomes
a key role that we play. This will enable the company to achieve
more without adding incremental fixed overheads, and have the
opportunity to use an external resource as a sounding board for
new ideas.
As
an outsourced marketer Stantech, brings to the table a wide range
of experts who assist in the planning and implementation of marketing
activities. As such, these experts focus only on their areas of
expertise, thus allowing Stantech to provide a level of expertise
that no other full-service marketing organization can provide
with all their internal resources and associated overheads. This
brings the best of both worlds to our clients - unsurpassed expertise
at a uniquely affordable price.
Although
marketing consulting is not our business, we do act as consultants
as part of our process. We need to understand everything about
the client in order to add value, and as such we become a valuable
marketing consulting resource as part of our overall mandate.
We use marketing consulting as a tool, not as an end. This
is what makes us different.
