Marketing is a combination of good planning (deciding what to do, and why) and great implementation. We do both.
We work with business owners or executives that see marketing as a critical aspect in their business to clearly define what they need from a marketing perspective and then we implement that plan for them (it’s no good having a great plan without great implementation).
Sun Tzu (author of The Art of War and a Chinese military legend) said: "Tactics without strategy is the noise before defeat".
We plan first and implement second – implementing a number of tactics without planning is a likely (and expensive) way to fail.
 One of the critical issues that we address is that marketing is not only about the communication tools - websites, advertising, trade shows, social media etc. While those tactics may be important (they MAY NOT be right for your unique circumstances), they need to have a reason for being used, and the planning that we undertake will help to decide which of the 150+ tactics you should be using. If you are not CONSIDERING all 150+ tactics, imagine what opportunities you may be missing. Our toolbox is full - only Mastermind Solutions can provide you with such a comprehensive list of marketing tool options.
We start with the end result in mind and develop a plan that makes it come true. Cost effectively and measurably - after all, marketing is becoming more of a science with each passing day.
Contact neville@stantechmarketing.com for more information.
The following provides some clarity to our planning and implementation process, including the option of Marketing Coaching.
Strategic Marketing Planning
Strategy and tactics are often confused - they have very different meanings. Strategy is the process of thinking through the situation and developing a well thought out plan to take advantage of a market opportunity. This strategic process represents the best possibility for a successful outcome because it considers factors that a tactical approach, by very definition, may ignore or miss. At Mastermind, we have the strategic thinkers with the experience needed to develop strategic marketing plans that produce results.
Strategic marketing should be analytical and fact-based, but it requires a creative flair and an experienced marketing brain to bring reality to an action-focused plan that has great opportunity for successful implementation and measurable results.
This process involves the analysis of short and long-term marketing opportunities for the business, and ultimately leads to the creation of a long-term marketing strategy and a short-term marketing plan. It clearly lays out the marketing priorities and strategies for the business and sets specific goals for the achievement of marketing success. Areas of the business that are covered include:
- The Marketing Environment - markets, customers, competitors and macro environment.
- The Marketing System - objectives, strategies, programs, implementation and organization
- The Marketing Activities - products and services, prices, distribution, personal selling, advertising, publicity, sales promotion, website, Internet and other appropriate marketing mix elements.
Our Marketing Audit process will help you to complete this planning.
This process represents a Business and Sales Opportunity Assessment (BASOA) - effectively a gap analysis that will identify the opportunities that your organization is missing to generate additional business and sales revenue. Taking advantage of these gaps will help you to create sustainable business growth for your organization.
Some of Stantech's Strategic Marketing services include:
- Positioning the company, its products and services
- Differentiating through market and competitive analysis
- Developing a unique selling proposition
- Completing primary & secondary research
- Launching a new brand
- Building established brand equity
- Assessing business and marketing opportunities
- Analyzing issues restricting growth
- Facilitating strategic planning
- Developing marketing and communications plans
- Facilitating creative brainstorming session
Contact neville@stantechmarketing.com for more information
Article on Strategic Marketing Planning
Marketing strategy development
If your company wants to be a leader, generate improved results, growth and improved market share, it needs a formalized marketing strategy and marketing plan. We provide you with a solid strategy that serves as the foundation for successful tactical implementation to ensure optimal results. A solid marketing plan is the roadmap for how your business will promote themselves, their products and their services in order to achieve your business objectives.
Specific marketing strategies and plans are developed, incorporating market segmentation and target marketing, positioning, differentiation and the numerous marketing mix activities that will drive your business. These include product and/or service, pricing, distribution, advertising, direct mail, Internet and digital marketing, website, sales promotion and much more.
Our Marketing Audit process is one way that you can effectively complete this planning.
Contact neville@stantechmarketing.com for more information
Implementation of marketing plans
"Strategy without tactics is a slow route to victory. Tactics without strategy is the noise before defeat!" - Sun Tzu
Unlike many other marketing businesses, we take the plan and execute it on your behalf (if you wish), or we will help you (or coach you) to manage the plan with our add-on resources – hassle-free marketing implementation from start to finish. We help you plant the seeds for your future business growth.
Contact neville@stantechmarketing.com for more information
Marketing Coaching
Is your business growing and maturing and are you finding it more and more difficult to manage the marketing activities you are doing, or thinking of doing? We are here to help growing small and midsize companies get serious about marketing - and the coaching we provide will help you, the business owner or manager, to structure and strategize a marketing approach that is serious and will work.
Digital Marketing
The world is going digital and that is impacting on the ability of companies and marketers to effectively market their wares. Whether it is websites, search engines, social media, email, video, marketing automation, digital advertising, or a multitude of other media or marketing techniques, digital in itself is becoming a miniature industry, with numerous specializations entwined within it.
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