Click
here
to take a quick online survey of your marketing needs.
Stantech's
marketing audits are unique marketing analysis tools which will
help you to develop effective marketing strategy and marketing
plans for your organization. These tools assist in situation analysis
for the business and overall strategic marketing planning and
are very effective in ensuring that your planning is comprehensive.
These
tools are particularly useful since they can be used locally (near
our offices in Toronto), or remotely, since the information and
technology is easily transportable.
Click
to find out about the Internet Marketing Audit
Click
to find out about the Traditional Marketing Audit
Stantech's
Internet Marketing Audit
Thinking
of developing a web site for your business?
Got a website but not sure whether you are marketing it properly?
Stantech's Internet Marketing Audit is a newly developed product
that will help you identify all the issues you should address
with your website presence, especially its integration with the
rest of the business (applies to new and existing websites).
This
multi-dimensional tool comes in a Questionnaire format that forces
you to address all the issues that relate to Internet marketing.
Sections
include:
- Company's
goals, objectives, and a general competitive review
- Internet
statistics and research
- Evaluation
of the Internet marketing opportunity
- Domain
names
- Internet
advertising and promotional opportunities
- Website
management strategies
- Interaction
with support functions
- Integration
with the traditional marketing plan
- Launch
responsibilities
- Measurement
- Revenue
opportunities
- The
Internet task force
- Outside
vendors
Email
us for more information.
Stantech's
Traditional Marketing Audit
Need a marketing strategy and a marketing plan?
Need to know whether you are maximizing your marketing opportunities?
Stantech's
Traditional Marketing Audit is a newly developed product that
will help you identify all the marketing opportunities that are
available to your company. It will also evaluate your current
plan (if you have one) and highlight new areas of potential strategic
growth.This
multi-dimensional tool comes in a Questionnaire format that forces
you to address all the issues that relate to traditional marketing.
What
is audited?
- The
Marketing Environment - markets, customers, competitors and
macro environment.
- The
Marketing System - objectives, strategies, programs, implementation
and organization
- The
Marketing Activity - products and services, prices, distribution,
personal selling, advertising, publicity, and sales promotion
Most
often, the outcome is a strategic marketing plan for the organization,
as well as a shorter term marketing strategy and action program.
The
goal of the audit is to enable participants to answer appropriate
questions that will provide valuable insight and opportunities
as seen through the eyes of key personnel. Stantech then
adds value by interpreting the results of the audit and offering
recommendations based on their expertise, experience and creativity.
Email
us for more information.
