Case Studies
Our
case studies reflect only a few examples of our work, particularly
in the fields of marketing strategy, marketing services, and marketing
communications in the Toronto area. Every one involved a good
deal of marketing consulting and marketing analysis, followed
by an implementation phase which reflects our work in the marketing
services field. If you need more information about any other work,
please email
us
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Medical
Clinic
Challenge: Clinic wanted to increase the number of referrals
from General Practitioners in their geographic region.
Solution:
Stantech developed a comprehensive direct marketing campaign aimed
at educating GP's about the clinic, the services they offered,
and why they should refer patients. In addition, the campaign
tested various media options in order to maximize the effectiveness
of future tactics.
Results:
In the months after the campaign, referrals from the targeted
GP's increased by an average of 160%. In addition, 28% of all
referrals in the first three months of the campaign were from
GP's that had never referred patients to the clinic before. A
final outcome of the campaign was that the test segments provided
definitive results, which will enable future campaigns to be designed
to maximize the medical clinic's future marketing expenditure.
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Software
Developer
Challenge: Company was seen as a small business that could
not possibly supply the expertise, service and support that was
demanded in this industry.
Solution:
Stantech developed a full, professional-looking sales kit that
positioned the company as "much larger than it really was".
Client was coached on presentation skills and the result was a
more formal, professional sales presentation that met the needs
of prospective clients.
Results:
Client was able to close deals easier and this created triple-digit
growth over a two-year period.
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Clothing
retailer
Challenge: Launch of a third-party credit card.
Solution:
Stantech developed and implemented a twenty-two piece campaign
for the retailer in support of new store openings in a test scenario.
This test launch was completed within a six week period and within
budget.
Results:
Store sales were well beyond expectation and customer acceptance
of new credit card service was huge. Retailer rolled out the card
to all 80+ stores over the next six months.
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Financial
services
Challenge: Company had stagnant growth in a very competitive
market.
Solution:
Stantech developed a new marketing strategy that focused on key
client service issues, advertising, and the development of important
referral business. Unique tactics were tested and adopted where
appropriate.
Results:
Company has become the market leader in its segment and continues
to close in on national firms. Sales growth over the last two
years has exceeded 15%.
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Photofinishing
retailer
Challenge: Re-position the chain to differentiate it from
competitors, and develop a new photofinishing strategy that maximizes
company assets.
Solution:
Total new positioning and branding was developed in conjunction
with a revamped photofinishing strategy.
Results:
Customer and Sales $ growth turned around dramatically: from -25%
year-on-year to +5% in the six months following relaunch.
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