News Releases
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NEW
MARKETING CONCEPT EXTENDS THE LIFE OF AN EVENT
Event
attendees now look forward to getting post-event communications
from sponsoring companies
THORNHILL, ON, Tuesday, November 25, 2003- Stantech Marketing,
a Thornhill-based marketing company, has launched a unique marketing
communications concept in Toronto that is set to revolutionize
the way organizations view trade shows, and corporate and charity
events.
The new concept, called See Your GameTM, focuses attention on
the marketing communications needs of companies utilizing such
events and enables them to maximize the communication to attendees
at the event, as well as after the event via email. Traditionally,
effective "after event" communication has been the most
difficult to achieve, given the logistics of managing the incoming
source data, as well as executing an effective communications
strategy thereafter.
See Your GameTM, which utilizes both traditional and interactive
media, creates an environment where the attendee not only volunteers
their personal contact details at the event, but actually looks
forward to receiving the communications from the sponsoring organization.
Such a communication process, which is totally turnkey, maximizes
the resources of the sponsoring company and enables their sales
team to undertake the follow-up in the most positive and friendly
environment. And….the response mechanism is fully trackable,
and is available at the touch of a button.
This one-to-one marketing concept, which has already proven itself
in the North America with companies such as Cisco Systems, Callaway
Golf, Merrill Lynch, Wells Fargo, Sun Microsystems, Shoppers Drug
Mart, Scotia Bank, Loblaws, Calgary Flames, Royal LePage and many
more, has applications across all industries in forms that can
be adapted to the needs of just about any sponsoring company.
It has been used with sporting environments such as hockey, golf
and soccer, and is particularly memorable since it touches the
attendee on a personal level. Imagine attendees talking to sponsoring
companies about the event six months later - now that's memorable.
Neville Pokroy, President of Stantech Marketing and See Your
Game Toronto says, "The concept has tremendous universal
appeal and enables sponsoring companies to maximize their marketing
dollars in traditionally non-measurable environments. Most important
however, is that the sponsor requires no additional resources
since we undertake the entire process for them, both at the event
as well as the post-event communications, as a totally turnkey
operation." Added Pokroy, "See Your Game is also perfect
for interactive ad agencies to use in their strategies for clients,
because it adds another valuable dimension to the communications
process, one that has not been used before. Those companies that
get in first will certainly be seen as innovators and leaders
and will certainly create an interest in their products and services
that will be hard to duplicate."
Concluded Pokroy, "this new concept links beautifully with
the rest of Stantech's marketing services, because it enables
us to add significant value to the sponsoring company's communication
strategy. It's a natural fit"
-30-
About Stantech Marketing
Stantech Marketing is an independent marketing company that enables
businesses to market more effectively. Since 1998, Stantech has
been providing a full range of strategic and executional marketing
services to clients, enabling the client company to achieve more
sophisticated marketing activities without adding incremental
fixed overheads. Stantech will also supplement the marketing efforts
of companies that have existing marketing resources, but could
benefit from the incremental support and independent views that
Stantech provides.
For more information:
Neville Pokroy
Tel.: (905) 709-1207
Fax: (905) 709-3086
Email
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STANTECH MARKETING PICKS UP TWO NEW ACCOUNTS
THORNHILL, ON, December 4/2002 - Stantech Marketing, a Thornhill-based
marketing company has been appointed by two more companies to
handle their marketing and public relations efforts.
WorldWideChain, a supply chain integration service that consults
with organizations in the planning and execution of their logistics
activities, selected Stantech because "their business model
and strategic thinking is very similar to ours" said Brian
Fry, President of WorldWideChain. "We believe this will ensure
that the positioning, marketing and public relations plans they
develop for us will deliver the appropriate message to our target
markets. In addition, by outsourcing this function to Stantech,
WorldWideChain will leverage our internal resources in a similar
manner to what we recommend to various logistics clients."
The Accolade Dental Centre in downtown Toronto offers high-end
cosmetic and comprehensive dental services people who live and
work in the GTA. Said Dr Jack Slome, owner of the dental centre,
" We were referred to Stantech on the strength of the results
they had previously achieved in a similar professional environment.
Appointing them allows us to concentrate on patient care while
outsourcing our strategic and tactical marketing initiatives to
Stantech Marketing. This is our way of optimizing limited marketing
resources and it allows us to grow and compete effectively while
enhancing our professional image."
Neville Pokroy, President of Stantech Marketing said, "Our
continued growth is confirmation that the business model we have
created is being embraced by small and midsize businesses of all
types. It is only a matter of time before larger businesses, such
as small corporates with limited marketing resources, will engage
more formally with outsourced marketing service providers like
ourselves.
-30-
About Stantech Marketing
Stantech Marketing is an independent marketing company that enables
businesses to market more effectively. Since 1998, Stantech has
been providing a full range of strategic and executional marketing
services to clients, enabling the client company to achieve more
sophisticated marketing activities without adding incremental
fixed overheads. Stantech will also supplement the marketing efforts
of companies that have existing marketing resources, but could
benefit from the incremental support and independent views that
Stantech provides.
For more information:
Neville Pokroy
Tel.: (905) 709-1207
Fax: (905) 709-3086
Email
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STANTECH MARKETING APPOINTS RACHEL BANDURA TO ITS TEAM
THORNHILL,
ON, April 5/02 - Stantech Marketing, a Thornhill-based marketing
company has announced that Rachel Bandura has joined Stantech
Marketing in the role of Public Relations / Marketing Assistant.
Rachel
brings to this position a broad marketing background, including
time with Pepsi-Cola and Big Star Apparel, as well as a fresh,
entrepreneurial spirit and significant flair for getting things
done.
Rachel
has a Bachelor of Arts Degree in Sociology and Business from York
University, as well as a Post-Graduate Diploma in Applied Information
Technology.
This background will enable Rachel to successfully develop Marketing
and Public Relations strategies for current Stantech clients who
operate in the technology market. She will also be a huge asset
in ensuring that client service levels are maintained at the highest
levels possible, thus encouraging ongoing growth for the Stantech
Marketing brand.
---------------------------------------------------------
About
Stantech Marketing
Stantech Marketing is an independent marketing company that enables
businesses to market more effectively. Since 1998, Stantech has
been providing a full range of strategic and executional marketing
services to clients, enabling the client company to achieve more
sophisticated marketing activities without adding incremental
fixed overheads. Stantech will also supplement the marketing efforts
of companies that have existing marketing resources, but could
benefit from the incremental support and independent views that
Stantech provides.
Contact:
Neville Pokroy
Tel.: (905) 709-1207
Fax: (905) 709-3086
Email
www.stantechmarketing.com
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STANTECH
MARKETING LAUNCHES MINI-AUDIT TO HELP SMALL CORPORATES EVALUATE
THEIR MARKETING OPPORTUNITIES
TORONTO,
ON, October 14/01 - Stantech Marketing, a Thornhill-based
marketing company has developed a marketing audit questionnaire
that will enable mid-size companies to evaluate their current
marketing opportunities in the light of the depressed economy.
The audit is especially useful for smaller corporate businesses
that are looking to understand which of their marketing activities
are best suited for their current circumstances, and whether there
are alternatives to their current tactics.
The audit, which can be completed with or without the assistance
of Stantech Marketing, can be customized to the specific needs
of the business concerned. There are two different levels of audit:
the first being a mini-audit, and the second being a comprehensive
version.
"We
are responding to the numerous enquiries we have been receiving
over the last few months, particularly from midsize corporate
businesses," said Neville Pokroy, President of Stantech Marketing.
"We have been using a version of this audit with our existing
clients for a number of years, and felt that we should develop
a more comprehensive version for these larger sized companies.
With many corporate businesses looking to down-size, they are
considering ways of maximizing their marketing opportunities,
and feel that they should be examining all areas of their marketing
to see which represent the best opportunities in a changing environment".
Included
in the business areas that are audited are:
Customers, competitors, marketing objectives, strategies, programs,
the organization itself, products and services, pricing, distribution,
personal selling, advertising, publicity, and sales promotion.
What makes the audit particularly useful at this stage of the
technology revolution is that the evaluation includes examining
the Internet marketing opportunity and related elements such as
Internet advertising and promotion, website management strategies
and integration with the traditional marketing plan. This can
be done for both current and new Internet marketing activities.
----------------------------------
About
Stantech Marketing
Stantech Marketing is an independent marketing company that enables
businesses to market more effectively. Since 1998, Stantech has
been providing a full range of strategic and executional marketing
services to clients, enabling the client company to achieve more
sophisticated marketing activities without adding incremental
fixed overheads. Stantech will also supplement the marketing efforts
of companies that have existing marketing resources, but could
benefit from the incremental support and independent views that
Stantech provides. For more information about Stantech Marketing
and their services, visit www.stantechmarketing.com or call (905)
709-1207.
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STANTECH
MARKETING LAUNCHES
INTERNET MARKETING AUDIT
TORONTO,
ON, August 23/00 - Stantech Marketing , a marketing company
that enables businesses to market more effectively, has developed
a comprehensive questionnaire based Internet Marketing Audit that
will help companies identify all the marketing related issues
that should be addressed with their website presence, especially
its integration with the rest of the business. This audit can
be used both with new and existing websites.
Many
companies who develop websites are disappointed with the traffic
that is generated through the site. Business goals are often not
achieved and this can lead to disillusionment with the Internet
medium itself, something that can be prevented if the marketing
planning of the site is as comprehensive as it can be.
Stantech's
Internet Marketing Audit will enable the company to critically
analyze the marketing needs of the their Internet presence, and
develop a marketing plan that will be focused on achieving the
website's overall goals. It will also ensure that the plans fully
integrate with the rest of the company's business. This marketing
plan is in addition to the technical plan for the development
of the site, however, it is important that the two plans are developed
simultaneously so that full coordination of these activities can
be assured.
Some
of the more important issues that are addressed by the Audit are:
· Goals and objectives of the company and its web presence
· Internet statistics and research
· An evaluation of the Internet marketing opportunity
· Domain names
· Internet advertising and promotional opportunities
· Website management strategies
· Interaction with support functions
· Integration with the traditional marketing plan
· Launch responsibilities
· Measurement
· Revenue opportunities
· Outside vendors
The
Audit is normally undertaken as part of a marketing planning process
that Stantech undertakes for companies, however it can also be
undertaken as a stand-alone project. It is ideal for small, medium
and large size companies that would like to maximize the effectiveness
of their Internet presence, as well as for Internet services companies
who would like to ensure that their clients have the very best
plan for marketing their website.
For
further information, contact Neville Pokroy.
Tel.: (905) 709-1207 Email
PROFILE
Stantech
Marketing enables small and mid sized businesses to market effectively.
Launched
in 1998, Stantech was developed to serve mid market businesses
that often have similar marketing needs as big business, but not
the resources. In many instances this situation prevents such
businesses from doing any professional marketing, a situation
that places them in an even more precarious competitive position
if not addressed.
Stantech
helps these companies market their businesses more effectively,
without requiring incremental internal resources to do so. Such
a service from Stantech is provided without excessive overheads,
and with flexibility to use external resources that are "right
for the job".
Stantech will also supplement the efforts of companies that have
existing marketing resources, but could use the incremental support
that Stantech provides. This will enable the company to achieve
more without adding incremental fixed overheads, and avail them
of the opportunity to use an independent resource as a sounding
board for new ideas.
Stantech's
services include: Strategic marketing planning; development and
execution of marketing strategies; graphic design, production
and printing; marketing execution and temporary marketing assignments.
Stantech
is run by Neville Pokroy, a lifetime marketer who has experience
across a number of marketing disciplines, as well as numerous
industries including consumer products, retail, financial services,
software development, industrial wholesaling and business consulting.
WHAT
MAKES STANTECH DIFFERENT?
· We specialize in marketing planning and execution - therefore
we are not a traditional consulting company.
· We provide clients with the plan and the tools to execute
- we do not leave companies alone to execute. In most cases, clients
prefer that we execute the plans on their behalf so that they
can concentrate on "doing the business" - the choice
is theirs.
· We are a specialist marketing firm that creates solutions
to strengthen your business.
· We build relationships with clients by working on a retainer/contract
basis to provide ongoing professional marketing expertise to organizations.
Contact:
Neville Pokroy
Tel.: (905) 709-1207
Fax: (905) 709-3086 (new)
Email
www.stantechmarketing.com
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Vision is the art of seeing things invisible.
Jonathan Swift
1667-1745, Satirist
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